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About Barbara's Custom Embroidery

Barbara's Embroidery has been in business on Potrero Hill since 1999, and previously was located in San Francisco's Cannery as the clothing and t-shirt line "San Franciscow". 

Barbara ZerbeFirst and foremost, Barbara is a devoted daughter, sister, wife, mom to three and kinda-mom to several beloved friends-of-kids, niece, cousin, and is a loyal friend. 

Barbara's Embroidery is not a factory. It's a custom shop whose fundamental personal and professional values include kindness, honesty, integrity, and respect.

In return, I expect the same, and patience. This is not an on-demand business. Manufacturing is often done several seasons ahead, and yes that means many months. 

As a sole proprietor, I balance replying to queries, estimating costs, meeting with clients and doing the actual embroidery work, which can take many hours, days, or weeks- sometimes for just one order. I've taught my trade to my three now adult children. My children are fluent in commercial machine embroidery. My son John has his own location at Sew Marin in San Rafael, CA.  

Unfortunately, when fully booked, in some cases for weeks in advance, I can't respond to inquiries for new work until we catch up with our pending orders. 

I love the creative process of digital embroidery; coming from a family of engineers and artists,  I do my best to make your project work.